Choice overload & Lacking in healthy options
With so many options out in the market, consumers are spoilt for choices that makes it difficult to distinguish which brands and products are the high-quality and healthier ones.

While the
(i) quality of produce,
(ii) use of preservatives,
(iii) flavour,
(iv) design & packaging,

determine the efficacy of the product, the justification and identification of such qualities of most products in the market remain vague and unidentifiable, nevertheless.

The quality of sauces & paste in the market today is messy in terms of amount of MSG & preservative used, freshness of ingredients, process of packaging & quality of produce used.